GE 219: CEO Amanda Bradford Shares How They Raised $2.8M in Funding for Exclusive Dating App The League (podcast)

Amanda Bradford - The League

Hey everyone! Today I share the mic with Amanda Bradford, CEO of The League, a dating app for aspiring power couples.

Tune in to hear Amanda share why her dating app for intellectuals has a 500K wait list and how it’s converting in high volumes, the effects of monetizing the app for both men and women (especially in regards to user habits), and the value of finding the right people to ramp up your company’s growth.

Download podcast transcript [PDF] here: CEO Amanda Bradford Shares How They Raised $2.8M in Funding for Exclusive Dating App The League TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. Using professions, social graphs and educational institutions as data to match results in a much higher conversion rate.
  2. The emergence of the smartphone and the latest cutting edge technology has transformed dating—people have a much wider pool to choose from.
  3. Finding the right people for your organization is an uphill task—you need to invest a considerable amount of time and energy into the search.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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