GE 219: CEO Amanda Bradford Shares How They Raised $2.8M in Funding for Exclusive Dating App The League (podcast) With Amanda Bradford

Amanda Bradford - The League

Hey everyone! Today I share the mic with Amanda Bradford, CEO of The League, a dating app for aspiring power couples.

Tune in to hear Amanda share why her dating app for intellectuals has a 500K wait list and how it’s converting in high volumes, the effects of monetizing the app for both men and women (especially in regards to user habits), and the value of finding the right people to ramp up your company’s growth.

Download podcast transcript [PDF] here: CEO Amanda Bradford Shares How They Raised $2.8M in Funding for Exclusive Dating App The League TRANSCRIPT

Time-Stamped Show Notes:

  • 00:50 – Review and subscribe to the Growth Everywhere Podcast
  • 01:06 – Eric welcomes Amanda Bradford
  • 01:34 – The League is growing at breakneck speed
    • 01:34 – Based in Austin, they are opening offices in Dallas and Houston; The League was recently launched in Miami, Atlanta and Philly
    • 01:48 – Looking to expand their dating app to LA, San Francisco and New York
  • 02:25 – Finding your perfect match
    • 02:25 – Users are required to put in their Facebook accounts as well as their LinkedIn which results in a more curated environment
    • 03:00 – Users are matched by considering a variety of factors such as earnings, educational institutions, fields and social graphs
    • 03:31 – It aims to curate users that are ambitious, intellectual and looking for a relationship
  • 03:40 – Just started generating revenue by offering paid memberships
  • 04:04 – The waitlist for The League has ballooned to over 500,000
  • 04:56 – Does not compete with Raya, a dating app targeting wannabe celebrities; at The League, they are targeting more professionally oriented people
  • 05:23 – Appeals to intellectuals such as writers, bankers and journalists
  • 05:54 – Matchmaking: an outdated concept
    • 05:54 – Not uncommon for matchmakers to charge as much as $60,000
    • 06:18 – Matchmaking is an ancient concept and dating apps will replace them over time
    • 07:58 – With the emergence of smartphones and improving technology, people can select their date from a wider pool; chances of finding a good match increases
  • 09:10 – The League wants to be known as a dating app and not as a marriage platform
  • 09:29 – Sends congratulatory gifts on the birthday of league babies
  • 09:44 – Folks in their early 20’s are just looking to date and figure out what they want
  • 10:02 – In spite of giving only 3 to 5 matches, conversion rate is really high
  • 11:10 – Analyzing membership structure and revenues at The League
    • 11:10 – It monetizes impatient people who value their time and are actively looking for a perfect match
    • 12:02 – Annual membership is $180 which works out to be $15 per month
    • 12:47 – Unlike other dating websites which try to monetize the men, revenues at “The League” are split equally between men and women
    • 13:02 – User behaviors have improved after switching to a paid model
  • 14:00 – Marketing strategy
    • 14:00 – Relies on referrals for marketing
    • 14:16 – Uses Hustle Con as a platform to meet potential users and spread the word before launching the app
  • 15:12 – Raised $2.8 million so far
  • 15:18 – A successful match leads to two people leaving and many more joining the app
  • 16:18 – In spite of Tinder being one of the top four Apps used by millennials, fundraising is not easy
  • 17:18 – It’s a lean organization with every person wearing multiple hats
  • 17:31 – They want to use the latest, cutting edge technology to solve people’s problems
  • 19:00 – Aiming to retain non-singles even after they’ve found a match
  • 19:51 – What is the one big struggle you faced while growing “The League”? – Getting the right people on board
  • 21:17 – Entrepreneurs’ Organization managed to increase their revenues from $3 million a year to $22 million a year in a space of just 2 years by hiring great people
  • 21:45 – Monetization has enabled Amanda to hire some great people which has placed The League on the path for fast growth
  • 22:33 – What is one big thing, positive or negative that has impacted your business in a big way in the past one year? – Amanda moved her office to a live/work house and now lives in a studio on the top of her office
  • 25:24 – What’s one new tool that you’ve added in the last year that’s added a lot of value, like Evernote? – Mode Analytics – It is super easy. You can hook it onto any database and put SQL in it
  • 26:39 – What’s one must-read book do you recommend?Shoe Dog – The story of Phil Knight starting Nike right out of business school
  • 28:20 – Connect with Amanda on her website or Facebook
  • 28:43 – Review and subscribe to the Growth Everywhere Podcast

3 Key Points:

  1. Using professions, social graphs and educational institutions as data to match results in a much higher conversion rate.
  2. The emergence of the smartphone and the latest cutting edge technology has transformed dating—people have a much wider pool to choose from.
  3. Finding the right people for your organization is an uphill task—you need to invest a considerable amount of time and energy into the search.

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Disclaimer: As with any digital marketing campaign, your individual results may vary.

Full Transcript of The Episode

Show transcript
Eric Sui: Wow, and I was just telling Amanda before we got on, we actually went live, I just installed the app before we started this call and there's like 15,000 on the wait list in LA, so things are growing, right?

Amanda Bradford: Eric was wait listed, but I'm going to have pull strings and get him in.

Eric Sui: Thank you.

Amanda Bradford: I'm just kidding.

Eric Sui: Appreciate it.

Amanda Bradford: You will get in on your own merit, I promise.

Eric Sui: Love it. That actually brings up a good conversation, because I think we were doing a Facebook live with a bunch of other entrepreneurs and after we went off air, this one guy in the group is like, "Dude, do you guys know the app Raya?" And this other guy, spiky haired Asian dude pulls out his phone and is like, "Yeah I have it," and the guy's like, "No fucking way. You're on Raya?" And it was like this little ruckus. Anyway I guess my other question[crosstalk 00:04:56]

Amanda Bradford: We don't really feel like we compete with them because we think Raya is more for Instagram models and sort of LA [crosstalk 00:04:58]

Eric Sui: Got it. That's what I wanted to get at.

Amanda Bradford: LA celebrity, want to be aspiring celebrities, I would say and we're more for people who are valuing education and are more professionally and career oriented and less, I guess, Hollywood oriented.

Eric Sui: Cool, that answers my question, I just wanted to see if there's any comparison at all.

Amanda Bradford: Yeah.

Eric Sui: Apparently there isn't. Great.

Amanda Bradford: I think when you look at the League, we have people in creative industries for sure, but a lot of them are writers and producers, and they're not necessarily like the actresses or reality stars, I think we really appeal to the consultants, the bankers, the writers, the journalists, so we have a lot of this pretty intellectual type of a crowd, I would say.

Eric Sui: Great. I was reading one of your interviews, and I think one of the questions was around how matchmakers will charge like $100,000 or something like that, and then there's others that charge like $10,000 a month or something.[crosstalk 00:05:53]

Amanda Bradford: Yeah, in New York City -[crosstalk 00:05:54]

Eric Sui: How's that work?

Amanda Bradford: New York city there's some that charge, I personally know some people that have spent like $60,000 with matchmakers in New York and in San Francisco and you know essentially they function as a head hunter, right? So you pay a head hunter, kind of a fee, and then they go and do your searching for you and they're in charge of basically bringing back candidates for you. It's the same thing with matching. I think dating apps are replacing that market. I think that people now, because there's platforms that people are gravitating to, and there's only so many platforms out there, I think it's kind of consolidating.
Because of that, I think that industry is dying, and we're really hoping to think about what we can do to be super high touch and help people that really have that same need and are super busy and really don't have time, but also in a more scalable, kind of millennial friendly way. Where it's not so old school traditional, and you're on the phone with your matchmaker and then she's going out to parties and passing your business card out, I guess. I don't quite know how it all works, but I like to think that dating apps have really reinvented that part of the industry too.

Eric Sui: Yeah, I think so too. I mean, I think a lot of people listening to this, maybe aspiring entrepreneurs, or current entrepreneurs are like, "Where am I going to find the love of my life?", or whatever. I hear a lot of these stories. There's one really well known author in the LA area, and he has his interns, he makes them sign NDA's and then they just help swife, and that's how he does it. There's another guy, his way of matchmaking is finding other models in the Beverly Hills area and then she just connects him with a bunch of her girlfriends, or whatever, so I think there's a lot of different ways. I just never was really exposed to this world until the last few years. I guess if you go down the rabbit hole, I think you'll find it a lot more.
Just letting you guys know, maybe you even want to dig in, you can.

Amanda Bradford: Yeah, I mean just from a pure business standpoint I think that the space is completely changing. Dating has been around since the 90's, has been around since you know our grandparents it feels like. It's kind of an old dinosaur industry and I think that there's a lot of new innovation happening and with the mobile first. The millennials affinity for these mobile first products? I think that yeah, this is how people are dating now. There is no traditional way, like that is all getting replaced. There's a lot of people upset about it. A lot of people crying about traditional dating going out the window, but I personally think that these technology platforms are giving us better options.

Eric Sui: Yeah.

Amanda Bradford: We're able to have more selection and make better choices for ourself. If you think about it, that's the best way to optimize a decision, is having the best selection possible. Now you no longer have to date the people you meet at work, or live next door to you, because you can actually use a platform and meet people that might be across town that you'd have never run into naturally. I think that that's such a cool thing, that people don't give dating and dating app the world, credit for that.

Eric Sui: Yeah, I think it's the same thing as when people used to look down on social media and it's like, "Oh no, I want the human connection," but at the end of the day, it's just another way to communicate and get things faster, which is exactly what you're alluding to.
I guess one more question around the app itself before I talk about business. What kind of success stories have you seen around the League? Just if you were looking at some context.

Amanda Bradford: Honestly a ton. Like almost so many that we don't even want to market it, because I've been really reticent I don't want to be known as sort of the eharmony app, where you just produce marriages, because I think a lot of people, myself included, I want to be on a dating app where people are looking to date seriously, but we're not necessarily signing up for marriage necessarily. That being said, we actually have had quite a lot of marriages and we actually have League babies coming out from all cities, so we're starting to stock up on League baby onesies to send them as a congratulations present.
I think that our average age is 28 if you think about it. We're at the exact point where people start thinking about dating seriously and really looking for someone they could see as a life partner and I think that's a different type of search than when you're in your early 20's and you're just looking to kind of meet a lot of new people and figure out what you like.
Our user base sort of knows what they want and they're looking for them actively. I think because of that we do have a really high success rate and you'll notice, I think in New York and San Francisco especially, most of the dates you see people on are League dates because we just have this really high conversion rate. We have a much less matches on the League than these other sites, because we only give three to five matches, but we make up for it because all the matches almost always convert or at least try to at least exchange phone numbers and try to meet up. What we don't have in quantity, what I think we make up in quality.
Because of that high conversion rate once you get a lot of people in person and there's obviously going to be a high probability of success and marriage, and we've seen that with the data. It's been a really cool experience to actually see it working and to see these pretty bad ass women and men, who oftentimes are both running divisions at top tier companies and they would've never found each other if it wasn't for a platform like the League and that's super exciting to me.

Eric Sui: You know, you just said you turned monetization on, so how much does this cost for new people coming in?

Amanda Bradford: Yeah, so we've experimented with a lot of different things. We started with a monthly membership, that was optional. We quickly switched to a one year membership, that's also optional. It's really for those users that value their time. I like to say we monetize the people that value their time the highest and I think that's okay. I always say, I'm like one of those people that when I'm late I will pay 10x on Uber, just to get me there. That's kind of in our monetization strategy. It's people that want to make sure the person sees them right away, right next, and they'll pay to guarantee that and be in front of the line. That's been sort of a theme in a lot of our monetization, is that we're monetizing impatient people that value their time very highly and $6 is worth it if that means this person could be their match, or their soul mate.
The membership's around $180 for the year, which comes out to about $15, $16 a month, which we're trying not be ... We want a diverse background of pretty ambitious, driven people. It's not about income. Half my friends are entrepreneurs and are basically at the poverty line, so it's definitely not an income type of a thing, but I think we're really trying to monetize in sort of an ethical way. Which in dating is actually pretty hard, a lot of dating sites tend to monetize with kind of the easiest way forward and we're really trying to really help people pay, because they like the product and because they want more of something.
We try to, I guess it's a little bit of a weird point, but I guess I'd want to make a disclaimer that if you guy on a lot dating sites you'll notice that they tend to really just try to monetize the men, and our revenue actually comes 50/50 from men and women. Women pay just as much on the app for every type of product as men do and we're really the only dating app that can claim that.

Eric Sui: Right, I love it. Because from a product habit standpoint, once you've paid for something you start to take it seriously. Versus when something's free you kind of don't take it as seriously. That's at least how I behave.

Amanda Bradford: Exactly. We actually noticed that when we AB tested the monthly to the yearly, when people put out $180, even if you're super rich, or even if you know, you still feel it, and you are like, "Okay, I paid for this app, so I'm going to log in at least two or three times a week." So, they're actually better users. They're less flaky, they respond to people. It's almost like that payment puts a fire under them to actually be a good user. It was almost a hands down decision, like yes, we're probably not optimizing for revenue, but our user behavior was so much better with the one year membership. That's why we switched to it.

Eric Sui: Awesome. I want to talk about your launch strategies, because it sounds like you're going to these cities and then you're launching. What are you doing there exactly? Is that the most effective thing that's working for you in terms of driving more users, I guess?

Amanda Bradford: Yeah, so we are very referral based, meaning that's kind of our primary strategy. We don't really do much digital marketing. We've experimented with a couple Facebook and Instagram ads here and there, but for the most part we really depend on our user base to refer other awesome people in these cities we're going to. One of our big parts of our strategy, I actually did a talk on this at Hustle Con, it's on YouTube, but basically we call it pre-partying, or pre-gaming, I always say pre-gaming at launch.
We try to go to the cities a week or two before we launch, throw a party, if not two or three, meet a lot of the users. Really try to understand the dating culture. What people are excited about and take that back and then launch afterwards once we've let them get a chance to spread the word. We always try to come to each city and really meet the users face to face before we launch in that city. So we have yet to launch a city without me and the whole team, a team of like five or six of us on the launch team, and we've been flying out every single city and literally talking to everybody that comes to the event. It's not a super cost effective strategy, but it's one that I think pays off in the long run.

Eric Sui: Love it. Okay. I see that you guys have raised what, 2.28 million on Crunch face at least.

Amanda Bradford: Yeah, we're about two and a half, yeah.

Eric Sui: Got it. Okay. I'm sure one of the questions that you get when you're raising money is around, "Oh you know with dating apps, they're tough because once the user's successful they don't need the product anymore," so how do you[crosstalk 00:15:28] answer that.

Amanda Bradford: Everyone thinks they're like the smartest person in the world when they tell you that. It's so funny.

Eric Sui: Yeah, yeah.

Amanda Bradford: They'll all like pat themselves on the back and they're like, "Wow, I bet you haven't thought about that," and I'm like this is my industry. That's like telling a used car salesman that they're going to have to buy more cars when they sell the car. Of course, that's awesome. Look, that's the nature of our industry. When we successfully match people, two people leave, but you know what? They each tell five friends and those five friends when they see them getting married down the aisle, you bet they join and you bet they actually pay for a membership. That's the way I look at it. If I have two turned users that I personally like matched successfully, then I have 110% faith that they are going to go and acquire two users on my behalf.

Eric Sui: Right.

Amanda Bradford: If not more.

Eric Sui: Right, that totally makes sense. See? There you go VC's.

Amanda Bradford: Yeah. That's what I say to the VC's. Fundraising and dating is kind of akin to fundraising and e-commerce, or hardware. It's just tough, it's tough, it's not fun. A lot of people have been burned and not a ton of amazing exits and a lot of people who are kind of remembering this phase from yesteryear of the 90's. The eharmony's the Zoosk's, and I argue that it's a totally different industry now. Since Tinder's come along it's literally, it's one of the main four apps millennials use on their phone. It's on the home screen. We should be in a prestigious category at this point because we're sitting there right next between gmail and Uber on someone's phone.

Eric Sui: Yeah.

Amanda Bradford: I think things take a long time to change and I think that people are slowly changing their views on the dating space, but it's not any easy space to fundraise in by any means.

Eric Sui: Great answer. You mentioned in one of your previous interviews that you see yourself becoming a thought leader. How are you doing this today besides podcasts like this?

Amanda Bradford: Not anything. I'm just using you Eric. No, we've been kept the team super lean. I have five roles, like individual contributor roles on top of management roles, so everyone on the team's wearing 10 hats right now. So I think the goal is to hire a leadership team that I can start to delegate a lot of the things I'm working on, and then really start to think about dating. I like to call it dating 3.0. I think we're in dating 2.0 right now. I think dating 3.0 is just around the corner. I think there's a lot of interesting things going on with the geo location, with video, with VR, with AI. There's a lot of really interesting tech things that you can incorporate into dating.
My goal is, I always say I want the League to be a tech company that nails dating and can nail other things, but first and foremost, we're a tech company and we build an amazing mobile application that uses technology to solve human problems, and so that's sort of how we think about it. We want to be on the cutting edge of the newest consumer app craze and making sure we're giving millennials the features that they're asking for.

Eric Sui: Is there a section on the app, because you just mentioned looking for that integrator or the COO type of person, isn't there a section where you can just switch off and then go find those people with the League?

Amanda Bradford: You mean, sorry, clarify the question? Like is there a more networking aspect of the League rather than dating?

Eric Sui: Yes. I think I saw it like the ability to switch off dating, right? Or maybe in the beginning where it's qualifying you it's saying, "Are you single and looking right now, or are you just going to connect?"

Amanda Bradford: Yeah, I know. Someone made a joke, they were like, "Wait are you doing swingers?", because there's a non single version, and I was like, "No, no, no, no, we need to change that messaging." What we've added is the ability, let's say you do turn out. I match you with the woman of your dreams and you guys are happily ever after. Rather than both getting off the app, we want the app to be able to offer you guys some things of value. One of the things the League does, is we offer groups and events for our users in our community to be able to talk. Different people that are all interested in let's say, snowboarding or yoga and really meeting like minded people. It's similar to like We almost have like a embedded in the League and because of that people can kind of use the league as a not single person.
Let's say you want to go to a couples wine tasting event, or let's say you want to go to Coachella and meet new people to hang out with, you can do that whether you're single or not single. We want to offer features that still are valuable to you regardless of what your relationship status is.

Eric Sui: Got it, all right. Well, tell us about one big struggle you've faced while growing the League?

Amanda Bradford: Oh man, what struggle haven't I faced. I think the irony of it is like, the biggest struggle has been relationships with team hiring, getting the right people on board. It's been, I say ironic, just because obviously dating is about relationships and then everyone's going through their own personal relationships at the time, but what I think what's been challenging is the parallel of hiring great people that you like working with. You're spending 10-12 hours a day with people and you're basically having to create a process for selecting who you want to work with for 10 hours a day and A) who's going to do a good job but, B) work with your personality and then C) work with the company's culture. I think I underestimated how hard that would be.
I'm tough to work with personally, and then I think the culture, we're a pretty outspoken, tight night group, so you have to be loud to just sort of butt in and have strong opinions and not get your feelings hurt and so it's been more challenging to find great, talented people that kind of check all the boxes across the board. Which you know, just like dating. Dating I would say the same thing about dating. That's why I think it's an ironic challenge and one I think everyone can relate.

Eric Sui: Yeah, I mean talent's always the biggest thing. Even after these calls or whatever, usually I ask, it's always around talent. The story that I think I've shared maybe once in this podcast was, finding this group called Entrepreneurs Organization, and I joined with this other guy a couple of years ago and his business was doing three million a year. So a couple of weeks ago and then I was like, "Hey, how are things going?" And he's like, "Well, we're doing 22 million a year now."

Amanda Bradford: Wow.

Eric Sui: I was like, "What the fuck happened?" He's like, "You just hire great people and then we just get out of their way," and I'm like, "Easier said then done," right? Literally that's what it is.

Amanda Bradford: I love that story because I think we've started to do that. We have an awesome team now. I think year one, year two it was tough, when you don't have a product that totally works. You don't have the team together. You're kind of just trying to figure everything out on the fly and you don't have resources or money, right? That's the hard part. I think we're finally getting to the point, partially because we've been able to start to monetize but we've been able to now afford awesome people. It's been awesome to see just like in the last six months how rapidly the company's changed just because I've, like he said, I've gotten out of the way, I've hired great people and I've let them do their thing and the change has been crazy. You can see how fast we're growing now, so I agree with his advice.

Eric Sui: All right. What's one big thing positive or negative, that has impacted your business in a big way in the last year? Or what's a change that you made? For example, it could be starting SoulCycle.

Amanda Bradford: I wish, that is still on my to do list, exercise and personal balance. One thing I've done well?

Eric Sui: One thing big change that you've made that's impacted either you or your business in a big way.

Amanda Bradford: Well, I moved the office to a live/work house in downtown San Francisco and I now live on top of the office, in a studio. So I'm like a shopkeeper that lives above his shop.

Eric Sui: What's a live/work?

Amanda Bradford: It's zoned live/work, which means it was built as a two bedroom two bath apartment, but it's zoned in a work district, so you can actually technically have employees, and you can have a company there and you're not doing anything illegal.

Eric Sui: Oh, cool.

Amanda Bradford: It's this new way for San Francisco to deal with some of our housing issues that we have. I kind of took a, it was a little bit of a quick decision, not super well thought out, but I was commuting a lot to work. We were at a co-working space that didn't really feel like a home, we weren't really bonding as a team. A lot of late nights, a lot of Uber rides, and I was like, "You know what? Let's get a house," and it actually ended up being cheaper and it's a little bit weird. We had to figure out, you know you have to get toilet paper every week and you have to start stocking all your stuff, so we've had to all play office manager, but I think from my perspective I think the culture, everybody's gotten so much closer and we're working together so much better. It just feels like a totally different company, simply by moving environments and putting us all in a house.
Now I'm at work, I'm much happier because I'm not commuting to work. I come downstairs to work. I've been happier personally. I think the company is happier. Everyone feels like we have a place to live and we have a home and so I think, yeah you can't under estimate the value of home and creating a space for people to be creative and to work together.

Eric Sui: Great. Is it you that lives there, or is it the whole team.

Amanda Bradford: No, no. There's a two bedroom, two bath, or three bedroom, three bath, apartment that we've changed into a work space and then there's a studio above it that I live in.

Eric Sui: Okay, got it, got it. That makes sense.

Amanda Bradford: I always tell them if I'm sleeping in, they can just take a broom and hit the ceiling and wake me up.

Eric Sui: Has that ever happened?

Amanda Bradford: I think Meredith has done it a couple of times. She'll come in and be like, "Hello, wake up, you have a meeting in five minutes."

Eric Sui: Oh wow, that's funny.

Amanda Bradford: It's funny. So yeah, it feels a lot more like a family and I think we're still like 30, 35 people, so we're pretty close knit and it just feels a lot closer.

Eric Sui: Cool. What's one new tool that you've added in the last year that's added a lot of value, like Evernote?

Amanda Bradford: One new tool that's added a lot of value. This is a little bit more nerdy, but we're using modeanalytics for our dashboards, and it's super easy.

Eric Sui: Cool.

Amanda Bradford: You basically just, you can hook it up to whatever database back end you use, and then you put sql in it. Us nerds are into sql, but it's just this kind of pretty basic scripting language that is not super complicated to learn and then once you understand the basics of it, it's really powerful. I created the entire company's dashboards for every department and every function myself, and I'm not even good at sql. It's just been cool, because now we all have dashboards around our business. We have stuff that every morning when we meet we just print out the dashboard and all it is is kind of a graphical interpretation of the sql results that we put in of like, "Let's see the number of payments we got today," or the number of matches that we got today and getting a better handle on metrics, I think that allows you to work better with your senior team, if you can enable them to quickly get the data they need to make decision.

Eric Sui: Yeah, I've heard great things about mode, so definitely check it out. We'll drop it in the show notes. Final question from my end. What's one must read book that you'd recommend to everyone?

Amanda Bradford: Well this is a little availability bias because I just finished it, but it was "Shoe Dog" which was the story of Phil Knight starting Nike right out of business school. Obviously, I really did too because I started the League out of business school. It was just cool to read his story. It was back in the day when companies, the start up period was 30 years instead of four, like it is now. I just kind of was awed at just how driven and determined he was to keep working on it for so long. It took so long to get off the ground. You're selling shoes. You had all these banks that wouldn't give him loans. I guess, when I think about how I complain about fundraising on Sand Hill or complain about how hard it is to find talent and then I think about what he went through and I really think reading that book is really helpful to put it in context and [inaudible 00:27:35] to kind of like, "Okay, we have champaign problems."
I'm sorry someone will only have your 25k. Poor Phil Knight had 10 million in revenue and couldn't get a loan for a million bucks back in the day. I think it's just good to put in perspective how far we've come as just a business economy here in America. I don't know, it was cool. I love reading about just people who kind of did crazy stuff and it worked.

Eric Sui: Yeah, great book. For me at least, I like reading biographies because you get your own lessons from it. It's not somebody telling you, "You need to go do this shit," right? So it's helpful.
Amanda this has been awesome. What's the best way for people to find you online?

Amanda Bradford: Find me online. I don't really have an Instagram presence or a twitter really. I'm more of a Facebook girl, so you can find me on Facebook or and you can easily contact us there and I'm happy to answer any questions that come in.

Eric Sui: All right. Thanks so much for doing this.

Amanda Bradford: All right, well thanks so much Eric.

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