Hey everyone, on today’s show I had the opportunity to pick the brain of Damian Bradfield, President and CMO of WeTransfer, the world’s largest file-sharing service.
Tune in to hear Damian share how they managed to build a business through organic growth and acquire 200K users from word-of-mouth, why partnering with artists like Moby and 21 Pilots is a genius marketing move (and why WeTransfer donates a percentage of ad revenue to the arts), and how user design and experience is key to their success.
Download podcast transcript [PDF] here: Damian Bradfield Partnered with Moby in a Genius Marketing Move that Gained WeTransfer 200K Users TRANSCRIPT
Time-Stamped Show Notes:
Resources from this Interview:
Leave Some Feedback:
Connect with Eric Siu:
Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.
Enter your email to get free instant access