GE 232: Damian Bradfield Partnered with Moby in a Genius Marketing Move that Gained WeTransfer 200K Users (podcast)

Damian Bradfield

Hey everyone, on today’s show I had the opportunity to pick the brain of Damian Bradfield, President and CMO of WeTransfer, the world’s largest file-sharing service.  

Tune in to hear Damian share how they managed to build a business through organic growth and acquire 200K users from word-of-mouth, why partnering with artists like Moby and 21 Pilots is a genius marketing move (and why WeTransfer donates a percentage of ad revenue to the arts), and how user design and experience is key to their success.

Download podcast transcript [PDF] here: Damian Bradfield Partnered with Moby in a Genius Marketing Move that Gained WeTransfer 200K Users TRANSCRIPT

Time-Stamped Show Notes:

Resources from this Interview:

Leave Some Feedback:

Connect with Eric Siu:

About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

Aaron Fulkerson
GE 231: How MindTouch Completely Revamped the Customer Self-Service Industry (podcast)

Listen now
Jen Young
GE 233: How Jen Young Embraced Failure and Built a Thriving RV Marketplace with 100K+ Users & 10K+ Vehicles (podcast)

Listen now

Join 14,000+ Marketers and Founders

Enter your email to get free instant access