LU 331: How Jason VandeBoom Scaled His Small Team to Become a $70M+ Company (podcast) With Jason VandeBoom

Jason VandeBoom ActiveCampaign

Hey everyone! Today I share the mic with Jason VandeBoom, founder of ActiveCampaign. ActiveCampaign is a customer experience automation platform that has been around for over 15 years!

Tune in to hear Jason give insight on how to scale a team at a small company, where to find outside funding and how he was able to find the right product-market fit, which led to ActiveCampaign’s long-term success.


  • [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:29] The beginnings of ActiveCampaign and its story.
  • [01:50] Figuring out product-market fit and success over time. 
  • [02:30] The pricing model at ActiveCampaign for its users.
  • [02:52] An example of how the software can be put to great use!
  • [03:41] The customer lifecycle and the focus that ActiveCampaign puts on experience.
  • [04:02] Some of the important figures around growth and revenue for the company. 
  • [04:51] Managing the incline to many hundreds of employees.
  • [05:29] Jason’s involvement in founders groups and coaching programs. 
  • [07:01] Initial resistance to coaching and mentorship.
  • [07:49] Jason’s decision to accept outside funding and what led to it. 
  • [09:15] Scaling and transitioning with a team full of individuals.
  • [10:45] The joy of recruiting and building a better and stronger team.
  • [12:20] Jason’s best tips for growth; organic advocacy, events, and outreach.
  • [14:06] Two tools that Jason and his team have found very useful and valuable.

Resources From The Interview:

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