LU 344: What Co-Founder of MarketMuse Has Learned From Working in the Content World for 20+ Years (podcast) With Jeff Coyle

Jeff Coyle MarketMuse

Hey everyone! Today, I share the mic with Jeff Coyle, co-founder and Chief Product Officer at MarketMuse, the industry-leading technology and methodology for content planning and evaluation via semantic relevance.

Tune in to hear what Jeff has learned from working in the content world for 20+ years, how MarketMuse set up their determined their price points plus what two books recommends reading.  Tune in for for an interesting and exciting conversation!

TIME-STAMPED SHOW NOTES:

  • [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [01:04] The background of MarketMuse and how it focuses on content strategy.
  • [04:22] Jeff shares some case studies of companies before and after using MarketMuse.
  • [07:25] MarketMuse dashboard rolling out in the future for customers- answering the WHY.
  • [09:45] The MarketMuse business model and how price points are determined.
  • [11:20] MarketMuse Pro as an entree to self-service.
  • [13:58] Being able to justify your investment and match your value before getting started.
  • [14:40] Insights into how much investment you will need to win for any concept.
  • [16:25] Changing the game with MarketMuse Pro and increasing numbers.
  • [17:48] Channels which has led to growth within the business.
  • [20:18] Jeff shares with us his two must-read books and favorite tools.
  • [21:28] Marc Benioff as one of the influential people Jeff follows.

Resources From The Interview:

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Disclaimer: As with any digital marketing campaign, your individual results may vary.