Time-Stamped Show Notes:
- [00:40] Before we jump into today’s interview, please rate, review, and subscribe to the Growth Everywhere Podcast!
- [01:20] Josh had an ecommerce company right out of college that failed.
- [01:57] He started iPlatform that became one of the first Facebook app development agencies.
- [03:00] As communication moved towards mobile phones, Internet, etc. Josh thought it would be smart to create software that would help businesses communicate with their clients using messaging and social networks.
- [04:00] Conversocial bridges the gap between traditional needs and new forms of communication.
- [04:35] At its peak, iPlatform was making a few hundred thousand in revenue per month.
- [05:52] “In business there is never a right answer; There’s never one way of doing things.”
- [07:05] Conversocial crossed the $10 Million revenue mark last year.
- [07:20] They work with Google, Alaska Airlines, Macy’s among others large airlines and retailers.
- [09:45] Conversocial allows for seamless consumer experiences.
- [10:55] They have full automation when it comes to messaging consumers.
- [11:46] They intregrate on Facebook, Instagram, Twitter, Google Plus, and YouTube. They also do custom integrations and are looking to include WhatsApp in the future.
- [13:45] Josh is a big fan of the book Four Steps to Epiphany by Steve Blank.
- [13:56] He used this as his handbook to figure out how to approach his business.
- [16:10] Josh saw his business as a disruptive innovation.
- [17:45] Brands were confused as to how to treat customer complaints: Was it crisis management?
- [18:25] Generally, Conversocial charges per seed.
- [20:40] As the social channels became bigger and bigger, so did the task for Conversocial and the companies they served.
- [22:00] They originally approached the relationship from a product perspective, but they weren’t really understanding the business objectives of their clients.
- [24:05] Pricing depends on the type of needs you have.
- [24:25] Their lowest package starts at around $20,000 per year.
- [25:47] As companies are now using social messaging instead of email, it has opened up more opportunities for customer care.
- [26:26] Mark Zuckerberg launched Messenger by announcing the end of phone calls.
- [26:55] Unfortunately, most of the messenger bots were not great and didn’t function well.
- [27:22] However, people realized there was potential value in messenger services and bots.
- [30:15] Josh has gotten into Mind Maps and believes they are a great hack.
- [32:15] Josh recommends the book The Hard Thing About Hard Things.
Resources from the interview:
- Josh on Twitter
- Message Me
- Must-read books:
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