GE 274: CEO Kerry Bianchi on How Visto’s Sales Team Became Key to Their Customer Acquisition Success (podcast)

Kerry Bianchi Visto

Hey everyone! In today’s episode, I share the mic with Kerry Bianchi, President and CEO of Visto, a company dedicated to bringing transparency and accountability to digital advertising.

Tune in to hear about how Kerry started from the agency side which set her up for success, what spurred Visto’s desire to democratize the process of trading media and marketing, why marketers are freaking out about transparency, and how she helped enact a major change in the company by enhancing the internal communication.

Time-Stamped Show Notes:

Resources from the interview:

Leave Some Feedback:

Connect With Eric Siu:

About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

Yam Regev Zest
GE 273: How Zest Grew to 17K+ Users by Using Content Marketing and Machine Learning (podcast)

Listen now
Erik Harbison, Chief Marketing Officer at AWeber
GE 275: How AWeber Continues to Stay on Top of Their Game by Having a Dedicated Marketing Team (podcast)

Listen now

Join 14,000+ Marketers and Founders

Enter your email to get free instant access