GE 216: HubSpot’s Global Head of Growth & SEO Explains Why Backlinks Are the Most Effective Factor for Ranking (podcast)

Matthew Barby - HubSpot

Hey everyone! Today’s episode is with Matthew Barby, Global Head of Growth and SEO at HubSpot, which is an inbound marking and sales platform.

Tune in to hear Matthew share the various SEO strategies he has employed in and outside of HubSpot (plus his most successful campaign to date), how you can write for top publications, and the importance of knowing the fundamentals of link architecture and Google algorithms so you can solve your own SEO problems, not just employ the tactics.

Download podcast transcript [PDF] here: HubSpot’s Global Head of Growth & SEO Explains Why Backlinks Are the Most Effective Factor for Ranking

Time-Stamped Show Notes:

3 Key Points:

  1. Experimentation should be carried out with these factors in mind: replication, scale, resources employed and potential reward.
  2. HubSpot is planning on being laser-focused on the content that is considered “top of the funnel”.
  3. Understanding the fundamentals of link building and Google algorithms will prove more successful than just employing the tactics.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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