LU 335: How to Find the Perfect Market-Fit for Your Product (podcast) With Michael Litt

MIchael Litt Vidyard

Hey everyone! Today, I share the mic with Michael Litt, Co-Founder and CEO of Vidyard. This is his second time being a guest on Leveling Up podcast! Check out the first episode with him here.

Tune in to hear how Vidyard found their market-fit, find out their current conversion rates and how the Vidyard is growing with collaborations and integrations with other companies.


  • [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:30] A summary of Vidyard’s broad mission and how to use their platform and tools.
  • [01:45] Finding a place in the video market online.
  • [02:42] Integration with other platforms and Vidyard’s work with other organizations.
  • [03:48] Aligning to the customer funnel and the different teams in the company.
  • [04:34] New signups and the growth-spike Vidyard has experienced.
  • [05:14] Conversion rates and active monthly user numbers.
  • [06:36] The rise in free tools and the transition towards value-based payment.
  • [08:02] Monthly recurring value and measuring this accurately.
  • [08:58] Vidyard’s focus on the customer first, above all stakeholders.
  • [09:40] Michael’s work and connection with Y Combinator.
  • [10:05] Some stand-out statistics from Vidyard and why shorter content is better!
  • [13:27] A few exciting and informative numbers from Vidyard..
  • [14:27] The fasting tool that has made the biggest difference in Michael’s life recently.
  • [16:06] A book selection from Michael from the last year!

Resources From The Interview:

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Disclaimer: As with any digital marketing campaign, your individual results may vary.