GE 276: Mikael Lauharanta Shares How They Grew Smarp Through Content Marketing & SEO (Podcast)

Mikael Lauharanta, Co-Founder and COO of Smarp

Hey everyone! In today’s episode, I share the mic with Mikael Lauharanta, Co-Founder and COO of Smarp, a leading employment engagement and advocacy platform.

Tune in to hear how Smarp went from a social media consulting business to its current business model, how they help employees engage better with both internal and external communication, and how they increased their reach significantly through content marketing and SEO.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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