GE 214: How ListenLoop Uses Powerful Account-Based Marketing for B2B Companies to Stay Ahead of the Curve (podcast)

Rodrigo Fuentes

Hey everyone, today I share the mic with Rodrigo Fuentes, CEO of ListenLoop, which zeroes in on account-based marketing for B2B companies.

Tune in to hear Rodrigo break down how account-based marketing works, how a background in electrical engineering and law led him to a B2B retargeting startup, how one ListenLoop client saw a 22% increase in web traffic engagement with ABM, and what their most effective customer acquisition method is.

Download podcast transcript [PDF] here: How ListenLoop Uses Powerful Account-Based Marketing for B2B Companies to Stay Ahead of the Curve TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. Account-based marketing is a strategy that will target specific accounts and it can be segmented into different bio personas.
  2. Account-based marketing can be done alongside other advertising campaigns.
  3. The type of marketing campaigns you need depends on whether you’re a B2C or B2B company and the type of accounts you’ll be pursuing.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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