Time-Stamped Show Notes:
- [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Growth Everywhere Podcast!
- [01:32] The Hustle is three years old.
- [01:45] In college, Sam had a chain of hot dog stands in Nashville.
- [02:00] He left that and opened an internet company before starting The Hustle.
- [03:10] The Hustle is an eight-figure business that started with a friends and family seed round.
- [03:30] They are close to 1.5 million subscribers.
- [03:40] They currently have 30 employees.
- [05:50] When they started, their newsletter was going to small startups, but now it is going to employees of national and multinational companies.
- [07:00] The Hustle has a sales team that reaches out to people, but they get a lot of inbound traffic.
- [08:08] They make sure to cull their list, so they aren’t emailing people who don’t engage.
- [10:25] Sam and his partner eventually built their own system in order to move away from Mailchimp. They needed something more specific to their needs.
- [11:45] Hustle Con is a big event that the company hosts and upwards of 8000 people attend.
- [12:08] They consider this business marketing development.
- [13:55] Live events can be a risk, because a lot of people lose money on them.
- [14:35] When throwing your first live event, beware that you may lose money.
- [14:55] Hustle Con has never lost money, but that is because Sam refuses to spend on unnecessary costs (like name badges).
- [15:36] Hustle Con also doesn’t pay its speakers.
- [17:15] When providing beverages, they went with red solo cups instead of something nicer.
- [17:30] Amazing talks and attendees is more important than nice cups.
- [18:00] It’s hard to build a business with just advertising.
- [18:10] They have a team that scours the web, looking for trends
- [19:55] The Hustle also has online groups where you can chat with other entrepreneurs.
- [20:38] Blogging got Sam his first 100,000 subscribers.
- [23:10] Sam loves the tool Web Archive (they have the Wayback Machine).
- [23:50] Sam recommends the books Titan and The Patriarch.
Resources From The Interview:
Leave Some Feedback:
- What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
- Did you enjoy this episode? If so, leave a short review here
- Subscribe to Growth Everywhere on iTunes
- Get the non-iTunes RSS Feed
Connect With Eric Siu:
Disclaimer: As with any digital marketing campaign, your individual results may vary.