Time-Stamped Show Notes:
- [00:45] Before we jump into today’s interview, please rate, review, and subscribe to the Growth Everywhere Podcast!
- [02:15] Tim says if you want to ramp up the search traffic you get from Google, you need Ahrefs.
- [02:50] Ahrefs will help give you valuable SEO insights.
- [05:30] Ahrefs is a subscription service.
- [05:40] The lowest plan is $99/month, then $179/month, $399/month, and finally $999/month.
- [06:05] Ahrefs doesn’t want to become an enterprise business.
- [07:10] The VC game can sometimes feel like a ponzi scheme.
- [09:00] Tim joined Ahrefs four years ago.
- [09:15] He was essentially the only marketer on the team.
- [10:00] Growth at the company has been stable.
- [11:45] Tim doesn’t need to be crafty, he just needs to let people know how awesome Ahrefs is. It’s a simple, but effective tactic.
- [14:35] Ahrefs has a database of “bad” content, not just the good content.
- [15:52] In terms of marketing, Ahrefs does a lot of SEO.
- [16:15] They focus on keywords related to their industry and cover relevant topics.
- [18:40] Ahrefs has a score rubric for content and keywords.
- [19:20] This helps them prioritize the best topics.
- [21:55] Tim cared less about monthly output, than he did about quality.
- [25:05] Tim gets emails from people who read the Ahrefs blog and were convinced to buy into the service.
- [25:30] Whenever people do the trial, they make sure to survey those people.
- [27:50] Their studies work like nothing else when it comes to attracting backlinks.
- [27:55] However, the studies don’t bring in a lot of traffic.
- [29:02] One research study could take up to 1.5 months.
- [31:22] The Ahrefs org chart is flat: they don’t have fixed positions or managers.
- [31:45] Employees are allowed to do whatever excites them (within reason).
- [34:45] Even though they have an article that ranks in the bottom of the top five, they are happy because the content is solid.
- [36:00] Ahrefs produces more backlinks than their rivals.
- [38:25] A tool that has added value to Tim’s life is Notion; it’s an easy way to organize the marketing department all in one place.
Resources from the interview:
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