GE 211: Yanik Silver Discusses How the Turning Point of His Business Success Started with Losing $400K (podcast) With Yanik Silver

Yanik Silver

Hey everyone, in today’s episode I share the mic with Yanik Silver, founder of Evolved Enterprise, a business that comes alongside entrepreneurs in helping them discover who they are—their passion and purpose—and equip and assist them in achieve these purposes.

Tune in to hear Yanik share how he began his journey in the online space when an idea popped into his mind one day at 3 a.m., how he made 6 figures within the first couple months, the business lessons he learned from Richard Branson, and why it sometimes takes a loss of $400K to realize that you’re just not there yet.

Download podcast transcript [PDF] here: Yanik Silver Discusses How the Turning Point of His Business Success Started with Losing $400K TRANSCRIPT

Time-Stamped Show Notes:

  • 00:41 – Please leave us a review and rating and subscribe to the Growth Everywhere Podcast
  • 01:00 – Eric introduces Yanik
  • 01:32 – Yanik started in the online space in 2000
    • 01:36 – He woke up at 3 a.m. with the idea of instant sales letters
    • 01:43 – Within the first couple of months, he made 6 figures
    • 01:45 – People who ask how he makes money online became the reason for Yanik helping others take their expertise and sell it online
  • 01:54 – 10 years ago, Yanik asked himself if he was happy – his answer was NO
    • 02:14 – He knew there was something bigger he needed to do and be able to give
    • 02:22 – Maverick Business Adventures was what Yanik thought would be his passion
    • 02:34 – After $400K was invested in Maverick, Yanik’s wife asked him to reflect on what he was doing
    • 02:37 – His wife’s questioning led Yanik to think deeper about what really mattered – that’s when he founded Evolved Enterprise
  • 03:24 – Yanik’s cosmic alarm clock
    • 03:28 – “You don’t know when it’s going to go off”
    • 04:05 – Yanik’s cosmic alarm clock was a voice in his head that kept asking if he was doing what he was supposed to do
    • 04:27 – It was 2 parts for Yanik: acknowledging he was unhappy and the exploration
  • 05:11 – We learn either through pain or joy
  • 05:50 – Yanik lost $40K on his first trip with Maverick and went on to lose $400K
  • 06:10 – “Is my why big enough?”
  • 07:17 – Having an open checkbook for bootstrapping was one cause for losing the $400K
  • 07:52 – Maverick Business Adventures evolved to Maverick 1000
    • 08:27 – Maverick 1000 is the idea of putting together the world’s 1000 game-changing entrepreneurs on retreats and activities that can support their business and personal growth
    • 09:12 – A friend of Yanik had a charity dinner where Joe Polish and Richard Branson were present
    • 09:30 – Yanik signed up for the charity event to connect with Richard
    • 09:55 – In his 2nd year, Yanik and Joe partnered up to bring people to the event
  • 10:33 – Richard, as Yanik describes, is the ultimate entrepreneur
    • 11:30 – Richard won’t start a venture unless there is a key person in that business
    • 12:14 – A rule on Richard’s private island is: “No Work in the Afternoon”
    • 12:58 – Yanik’s best guess for Richard’s work hours is 3-4 hours/day
    • 13:37 – When Richard is present, he’s engaged with you – he’s not on his phone
  • 14:11 – Maverick 1000 looks for 3 categories in entrepreneurs: an entrepreneur with a voice, a world-class expert, and an industry leader
    • 14:38 – Members get to vote on which members can come in
    • 15:07 – Maverick 1000 is a membership group that charges $1500 per month
  • 16:17 – Evolved Enterprise is a seed that Yanik wants to spread to help entrepreneurs rethink their businesses
    • 16:52 – Evolved Enterprise moves a business from a transactional company to a transformational company
    • 17:41 – It’s when entrepreneurs stop and think about their purpose that they find alignment in their business
  • 18:51 – For Yanik, making a difference in the world was the common DNA to be in connection with influencers
    • 19:47 – Being interested in helping in other people’s passion is important, too
    • 20:33 – Transcending is the highest form a business can take
    • 21:18 – Ultra Testing is an example of a company that is transcending – a complete disadvantage turned into a competitive advantage
    • 21:48 – There are 11 different impact models Yanik talks about in his book, Evolved Enterprise
    • 22:01 – Apart from the book, Evolved Enterprise also has an online virtual community called Catalyst Coalition
    • 22:33 – It’s 10x easier to do business with this mindset shift
    • 23:17 – From a digital standpoint, having donation options in your checkout pages decreases abandons in the shopping cart page
  • 24:13 – Firms of Endearment look for companies that have a great culture and a purpose behind them
  • 24:57 – Having a purpose in your business not only feels great, but it keeps your team aligned with a greater vision
  • 25:50 – At the end of the day, it’s not about the paycheck but how you impact the world
  • 26:24 – Camp Maverick is a public, summer camp activity hosted by Maverick 1000
  • 26:45 – Yanik is a big fan of meeting other people
  • 27:27 – What’s one piece of advice you’d tell your 25-year old self? – “Jump into ways of keeping yourself whole faster”
  • 28:54 – What’s one must-read book that you recommend? –The Great Work of Your Life
  • 30:02 – Connect with Yanik on his blog, Evolved Enterprise, and Maverick 1000
  • 30:30 – End of today’s episode

3 Key Points:

  1. People learn from two ends of the spectrum—through pain or through joy.
  2. Find your WHY and search for that deeper purpose that will sustain you through all things.
  3. Make it a part of your business’ mission to create an impact in this world; so that you and those who partner with you are joined to something much greater than just themselves.

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Full Transcript of The Episode

Show transcript
Yanik S.:
How do we use businesses as truly this gigantic force for good and we're thinking about every aspect of it, so from our distribution to our talent within the organization to our voice to who we're employing.

Announcer:
Do you want to impact the world and still turn a profit? Then you're in the right place. Welcome to Growth Everywhere. This is the show where you'll find real conversations with real entrepreneurs. They'll share everything from their biggest struggle to the exact strategies they use on a daily basis, so if you're ready for a value packed interview listen on. Here's your host Eric Siu.

Eric Siu:
Before we jump into today's interview, if you guys could leave a review and a rating and also subscribe as well that would be a huge help to the podcast, so if you actually enjoy the content and you'd like to hear more of it, please support us by leaving us a review and subscribe to the podcast as well. Thanks so much.


Hello, everyone. Today we have Yanik Silver who is the founder of Evolved Enterprise, which is an illuminating journey for 21st century entrepreneurs ready to explore how greater purpose, joy, and meaningful impact create fierce brand loyalty and marketplace leadership and deliver exceptional profits.


I'm gonna let Yanik actually elaborate on that in a little bit, but Yanik how's it going?

Yanik S.:
Hey, Eric. Thanks for having me on.

Eric Siu:
Yeah. Thanks for being here, so why don't you tell us a little more about well, I guess, who you are and what you do 'cause you've got a lot of experience.

Yanik S.:
Yeah, just the quick background is actually got started in the online space in 2000. Literally, at three o'clock in the morning woke up with this idea for a site called Instant Sales Letters and it became my first million dollar product. Within the first couple months on track to do six figures and people are like whoa, how did you do that? Then that turned into me helping other people take their content information expertise and sell that online.


About ten years ago I sorta had this. I don't know. I asked myself a really simple sounding question, which was am I happy? If I was honest the answer was no. I mean outside looking in had a, making a lot of money, drove a really, hot car, had a great family, had a great reputation in the online marketing space, which isn't always that easy, and, but I just knew or thought that I had something bigger to do and give and so forth and that started this whole track of. Originally, I started something called Maverick Business Adventures where I thought it would be my ultimate sort of passion business. Get entrepreneurs together, do well trips and combine it with business and some sort of charity.


Then fast forward about $400,000 in, my wife's like what the hell are you doing? And it forced me to think about okay, what really mattered? Part of that process was actually getting all the pieces here for Evolved Enterprise. Being able to meet some of the greatest business icons of the world and see how some sort of unknown companies have been able to do this and to get their team aligned in a greater mission. To get themselves putting out their most meaningful work and to really kind of rethink and reimagine what we're doing with business and how that becomes the greatest lever for making a difference in the world.

Eric Siu:
Great, and you know my background is also in online marketing, but then you start to make a transition and I'm wondering there's always like a turning point, right? What was the turning point for you or what happened for you to cause you. You mentioned what the hell am I doing? But I feel like there's a deeper story to that. Can you elaborate a little more?

Yanik S.:
Yeah, well, there's two turning points for sure. I call it a cosmic alarm clock. This cosmic alarm clock, you don't know when it's gonna go off, right? I have little kids. I guess they're not quite as little anymore, almost 12 and 10 now, but I remember our younger, our daughter like she was just waiting for her wiggly tooth, right? Getting her first tooth. Her older brother had already had a couple of teeth that came out and the tooth fairy came and delivered some cash. She was like. She's into cash and she's into just ... as a younger kid, you want everything faster and see what happens because you got your older sibling there, but you can't rush it. It's just in divine timing.


This cosmic alarm clock moment. You either hit snooze on it and that voice in your head of are you doing the work that you're meant to be doing? Will keep getting louder and louder or you can sort of shut it off and I think that you kind of die a little bit inside each day when you're not doing the most important work that you could be doing.


That's what this has been a journey through and figuring out. For me is like to two parts, right? It was am I happy? And then no, not totally happy so let's see what that looks like and that exploration was I thought putting all my passions into one thing, but I didn't follow my own rules.


For my first business it was like, started out of a one bedroom. It probably cost me a couple hundred dollars to get up and going and for this one, I'm like okay, we're gonna do everything right. We're gonna have a great team. Hirer them. We're gonna spend a bunch of money on the brand name to get that. We're like you know all the things that I teach entrepreneurs to boot strap and I didn't because the other the internet publishing company kind of had the open wallet to pay for what this other company was doing and it only took that sort of $400,000 hit on the head.


I think we learn. We either grow through pain or joy and joy's like that GPS that keeps drawing us forward and pain are like the guardrails towards that joy. It can be either narrow, so you get through it pretty tight because you're in alignment, or it could be wider and wider and you keep getting bumped on the head over and over again because you haven't learned that lesson or you need that. You know that. Almost like I hard this somewhere. I can't remember who, or I'd give 'em credit, but that our lives are very much like if you ever seen a blind person with a cane navigating. What they're, is they're navigating for where are the, you know, they're getting feedback on each way that when they're swinging that cane, right? That's what I was getting was that very first trip I went on was a great trip. We went to Baja, Mexico and had a great time and 26 entrepreneurs went with us. It was awesome, but I ended up losing about $40,000 and so that was a little bit of feedback and then ongoing when ended up $400,000 in. Like that became the bigger bonk on the head and of course, you decide is my why big enough?


This is Maverick, right? My why wasn't to build an adventure travel company. My why was to. Our mission now has changed the way business is played. And that why wouldn't have come forth if I didn't have those sort of sideways moments with what we were doing. It gave me this really sort of wild time of like this golden handcuffs, right? Because I could easily have gotten back to what I was doing, but it wasn't. I had out grown that. It wasn't my path anymore, but I could have done it and again, I sort of would have slowly died inside or trusting that there's something more that could be unfolding here and what would that look like and to just continue that process and sort of leap and hope and know that the wings will appear and grow.

Eric Siu:
Correct me if I'm wrong. When you ... what I read is you boot strapped eight different products and service ideas to over seven figures or so. When you talk about boot strapping, where it sounds like the $400,000 mistake you made was it because you had all these profits from the other company and you just lumped 'em over into this new venture? Is that what happened? And that was the big mistake or was it something else?

Yanik S.:
Yeah. It was a couple things. I mean one for sure is having that open checkbook. Yeah, like boot strapping so there wasn't like a hey, you got a $25,000 budget for this. Go figure it out because that increases your creativity. It was ... yeah, having that open checkbook, which then we are hiring people to do functions that we weren't ready for because we didn't even have. We didn't have a market and a message naturally. We didn't get into the. We didn't validate our market essentially.

Eric Siu:
Great. Okay so some of these product and service ideas. Okay. You have Maverick. Is that different from Maverick 1000?

Yanik S.:
Well, that's what it evolved into.

Eric Siu:
Okay and is that still going today?

Yanik S.:
Yeah. Yeah. That's been about [crosstalk 00:07:55].

Eric Siu:
It's funny. I heard about Maverick 1000 from ... either from Entrepreneur's Organization or Young Entrepreneurs Council. Probably the second one.

Yanik S.:
Yeah.

Eric Siu:
People were talking about, oh, like you gotta check out Maverick 1000, and the guy happened to be a marketer as well, so I mean I'd love for you to tell the audience what Maverick 1000 is exactly and what kind of experiences they can get from it. Then I guess we can dive a little deeper into that rabbit hole.

Yanik S.:
Yeah. Yeah, for sure and that's really where we started applying this framework of Evolved Enterprise, but Maverick 1000 is this idea of can we get together a thousand of the world's sort of game changing leading entrepreneurs and voices in entrepreneurial space and how do we get together? So that we can support each other, our personal growth, our business growth, make the world a better place through our entrepreneurial thinking and talents and then also have a bunch of fun in the process? We'll have different retreats that go on throughout the year. We have different adventures like I'm going to Haiti next week and we built a self-stained village there. All the way to. We go to another island. We go to Necker Island, which is Richard Branson's Island for a week each year and-

Eric Siu:
How did you even get that connection?

Yanik S.:
It's been great. I mean ... now we're. It's going on. That was our ninth trip the last you know. We got back, maybe a month ago and it came from a friend of mine who ended up having a. He went to a charity dinner with him and a guy named Joe Polish. Joe made a quick connection with Richard and thought maybe I could do this trip to Necker that would support and raise money for the [inaudible 00:09:26], which is the charity arm. I was actually one of the first people that signed up for it because I always had in my life list like have lunch with Richard Branson. I thought that'd be great. I mean, he's been one of my biggest business heroes. Right the guy. He's associated with 300 plus businesses and [tape issue 00:09:40] adventures and yet, he wants to make a difference in the world. I'm like who better, right?


Like that totally is someone I resinate with and so I went that first year and then Joe's like, well, I don't know if I can fill it again so I don't think we're gonna do it. I'm like well, why don't you and I do it together so that ended up being that we partnered up for a couple of years and did it where I bring half the people and he brings half people and now it's become a trip that we run ourselves because it's really in alignment with these involved enterprise principals because Richard and I definitely share that shared belief that business can be the greatest lever to make a difference in the world and now I've actually been asked to part of the [inaudible 00:10:16] board. It's been an amazing sort of full circle journey.

Eric Siu:
Cool. I want to talk about Maverick 1000 a little bit more, but what are some key lessons you think or I guess, even key habits you've taken away from Richard while hanging out with him?

Yanik S.:
Yeah, it's a great question. He is. I mean, there's so many, right? Because you get to witness somebody who is kind of the ultimate entrepreneur, right? Because of all the things that he's involved in and it's fascinating because he is more concerned about what is a good that he's going to do then talking to his team about a particular business or a thing going on. He really does believe in this idea of. Yeah, we do a Q&A with him every single year so we get a chance to sit down and ask him questions and then of course just kind of on the fly I'll ask him things, but you always wanna know. How do you manage with 300 some entities that you're associated with in some way?


And some of 'em are just licensing deals, right? Where Virgin Brand is licensed to these companies, which are more straightforward, but some of 'em like Virgin Atlantic and Virgin Galactic and so forth, he's pretty involved, but it always comes back to bringing in good people. He won't start a venture or take one on unless there's a key president or key person there. That's been one of his pieces. You know it sounds so trite when he says it. It's just like well, of course. Go hire good people and bring them in and even you can't afford it and even when you don't think that. You wanna move yourself out of a business as fast as you can is what he'll say [crosstalk 00:11:48] and see that's. That's one of his lessons for sure.


Another one for absolute sure is he doesn't take himself too seriously. He has a lot of fun. On Necker, which is truly like this paradise that he's built of everything that he wants. I mean there's lemurs there and flamingos and you name it. He's been able to build almost like this Fantasy Island in a way and, but he has a rule there of there's no work in the afternoon and it sounds almost ... again it's so simple, but he absolutely believes in that you get more done by A, constraining the time that you have things to do and then also making sure that you're continually rejuvenating yourself and making sure that you're taking care of yourself.


He also starts every morning with some sort of physical activity and we've talked about this a great deal. Just that is such a key part of his daily routine. He'll go kite boarding in the morning. He'll swim around the island mostly now it's been about tennis. He'll play tennis in the morning.

Eric Siu:
How many hours do you think he works? Per day?

Yanik S.:
Yeah ... if I was gonna make my best guess, I'd say four, maybe three.

Eric Siu:
Wow. That's efficiency.

Yanik S.:
Yeah. I mean ... he has two assistants that are with him at all times. One that is his main assistant and they'll ... she's the one who really sits and sorts his workload of who he needs to respond to and how and then ... he'll dictate and she'll provide the stuff that. She works way more than four hours a day.

Eric Siu:
Okay. That makes total sense then. [crosstalk 00:13:26]. He has these two extensions of him.

Yanik S.:
Yeah. Yeah, for sure and, but ... just to be around him is fascinating because he's in conversation. He's in conversation with you, right? There's no phone that he's constantly checking or texting while he's having a conversation. It's just. He's engaged with you. It's powerful. It's really amazing to just be around him.

Eric Siu:
Back to Maverick 1000 so how does it work? I mean, how much should? I bet there's a lot of entrepreneurs listening to this right now that are thinking I want to look at this Maverick 1000 thing just based off of some of the stories that you just told me right now about Necker Island.

Yanik S.:
Yeah.

Eric Siu:
How does it work? I mean how much do they have to pay? What can they expect to get out of it? How many days it? All that.

Yanik S.:
Yeah. We're looking for three main categories of entrepreneurs. One is you already have your voice in the entrepreneurial space in some way. Two you're a world class expert and three you're an industry leader and want to be a lighthouse back to your industry and really transform your industry in some way. That's why the conversation is elevated when we get together and what we do. Members come in. Actually members get to vote on which members come in so typically it starts by coming to some sort of live event.


I mean they could come to Necker Island with us if that's one things that they want to be involved in and they don't have to be a member to come to something like that and then they could be asked to become a member. They could come to one of our three ex-retreats, which are three day. One day of growth. This could be business growth, personal growth. One day of impact, one day of some sort of unique experience or we also run a summer camp, called Camp Maverick so there's a couple ways of sort of getting in and it's a membership group. You pay a monthly membership fee and that entitles you to three events out of six that occur throughout the year.

Eric Siu:
Got it and how much is that membership fee?

Yanik S.:
$1500 a month.

Eric Siu:
Got it. Okay. 18K a year to get into this. You get Necker Island and you mentioned other events like Haiti. Necker Island seems like it's kind of like a staple like that's for sure in. Do you kind of rotate other things in?

Yanik S.:
Yeah so Necker, the whole week obviously wouldn't be included for that price. It's a different one. You do get invited to a beach party that we do on Necker with membership so that's a fun way of kind of. [inaudible 00:15:40] the trip to Necker's quite a bit more, but the things that are included are those retreats. The summer camp. We also do a family event where we teach kids six to 16 about business and then things like Haiti or some of these other epic experiences that we do. Haiti's an impact experience. Those are all separate. If that sounds like the where we're going and what we're doing.

Eric Siu:
Maverick 1000. It sounds like it's kind of its own thing now and you've evolved into this evolved enterprise. Let's just call it a thing so what is this evolved enterprise thing?

Yanik S.:
Yeah. Evolved enterprise it's really. I look at it as a seed that we want to help spread and so for getting entrepreneurs some really kind of rethink their business and how could they actually align their head right? The business side ... head, like our logical or business side or marketing smarts and of course our creative side of our brain with our hearts like how to make an impact in the world in a greater way? And then with our higher purpose, what we're we designed to do here in our time? And when you get all that in alignment, to me, that's how you start getting into this evolved enterprise.


It's like moving from a transactional company to a transformational company to even transcending with what business can be and it's an ever-growing. Actually one of my friends was like you should have called this evolving enterprise for your book because it is an evolving process and it continues, but it's a framework that starts from you. It's like us as the founder getting clear or clearer on what drives us in a deeper way and a lot of times when we start our businesses it's maybe serendipitous figuring how to gap in the marketplace and it's like oh, this cool and figure out a way to make money, but then pretty quickly it's okay is this really the greatest use of my talents? Is this something that I feel like is worthy of me putting my life's energy towards? When we really do stop and think about that then we start getting everything else into alignment and sometimes it comes with painful transitions like that ... when I was telling the story about Maverick business adventures and so forth and it not quite work out and it really force me to start disassociating myself like my net worth with my self worth and my identity like our identity as entrepreneurs are so deeply packed in and Inter meshed together with our businesses and starting to separate those. That was some of the work that you really have to do.

Eric Siu:
Totally. I mean it takes a lot to evolve from doing ... lightening page work or sales copy work?

Yanik S.:
Yeah. [crosstalk 00:18:21]. It was around, right, marketing and sales and actually. So in some sales letters, they're like fill in the blank sales letter templates for business [crosstalk 00:18:30].

Eric Siu:
I mean you've evolved from that. I mean I watched one of the videos on evolved Enterprise and then I see Peter d-Madison and I'm looking at your Skype picture right now. It seems like you're floating in the air or something like that right? You're in some kind of space. I don't know. Simulation or whatever, but how'd you find yourself? How'd you get connected with so many of these kind of influencers?

Yanik S.:
For me it's been about sharing this common sort of DNA about making a difference in the world through business and how do we show up in that way? And it comes from. Like it can't come from an authentic place like that's truly all I care about. [inaudible 00:19:08] catalyst over catalyst. People that are doing big things in the world. What I get excited by is giving them a Sandbox or putting them in a sandbox with other people doing really big things in the world and being able to nudge them a little bit or my wife ... she'll be annoyed at me because I'll be like I just want to instigate the instigators and catalyze the catalyst and connect the connectors. She's like [inaudible 00:19:30] I got it. It could go on for 10 of those, right?


But it's exciting to do that because there's so much leverage that happens there and that's how. That's where those relationships come from. It's from ... also being really interested in what ... do they want to do? Because some of them have something big that they want to do and how do I become a resource for them through our network or through who else I'm connected to and that can help them in some way shape or form. I don't know. It's been. It's definitely been this amazing sort of this journey of these relationships and this tapestry that's been woven from people that are doing some of the most amazing things in the world.

Eric Siu:
Before I cover the Call Enterprise in taking a business to the Transcendent what does that mean? Does that mean you don't make it a bit more about helping the world through charity, philanthropy, things like that or what does it mean to be transcended? That's my question.

Yanik S.:
Yeah. Transcending is that highest level. A transactional it's pretty much what it sounds like. I have an onion. You have an onion and how do we sell it better? Transformational is everyone's identity. Whoever the business is in contact with changes. It's my identity as a customer, my identity as a team member like that changes in some way and then transcending is how to use businesses as truly this gigantic force for good and we're thinking about every aspect of it. From our distribution to our talent within the organization to our voice into who we're employing. A good example of this. Kind of an unknown example I think is this company called Ultra Testing. I'll keep the example in the tech world. They do quality control and QA testing for cross-browser platform compatibility for different things. What they've done is hired people on the autism spectrum scale because typically they're there more engaged with repetitive work and attention to detail and so forth so what could be this complete disadvantage, they turned it into a competitive advantage. To me that's one way transcending what our business can do. I have 11 different impact models I talk about in the book and this ones called Empowered Employment.

Eric Siu:
Got it. Okay. You have the book and then Evolved Enterprise. Is there another offering? Is there something else people can get?

Yanik S.:
Yeah. Yeah. There's the book and then we ended up doing through people wanted more so we have. We call this, this Evolved Enterprise Cattles Coalition. It's a group of entrepreneurs who come together through an online virtual community and then there's advanced training and materials inside there.

Eric Siu:
Got it. Okay. Great. Do you find it easier? I mean you've done it eight different product and services ideas over seven figures. Do you definitely find it more fulfilling, but do you find it easier to do business thinking with this new mindset shift?

Yanik S.:
Oh, yeah, it's ten times better I would say. I mean the stats ... this isn't even like a trend. It's a seismic shift that's going on and the data coming back it's showing that it's happening from inside-out and outside-in with the outside in is consumer binding and ever changing. Consumers are wiling to spend the same or more from companies or products with companies that have a purpose behind what they're doing or have a greater mission that they're making a difference in some way. Then inside out is especially Millennials like they're willing to work for even less for companies that have a greater mission and purpose behind what they're doing so it really does work.


You'll find this interesting maybe, Eric, is from a standpoint on the digital side. I mean i have. We got some examples in there of friends that have been doing this where even very simple things that you can add to your business account on their shopping cart page. They had a, basically, a choose your own donation for Make a Wish and that decreased shopping cart abandons by like 15% by just having that very simple little thing.


I got another example in there of [inaudible 00:23:39] did a split test with a little certificate. It says $50 from your purchase. It was a $2000 product. $50 from your purchase goes to making a difference in some way. It talked about some of the charities they already worked with and then the AB Test didn't have that certificate and they had a 10% bump in a $2000 product. Just from that ... that data on that tactical level is really happening. This RIO is really fascinating to look at.


The people that I think have done the longest range of data on this is, is the authors of this book called "Firms of Endearment." They looked at companies from the S&P 500 and they looked at companies that they call Firms of Endearment. It had great culture and bigger purpose behind them, public companies so like Container Store, Whole Foods, Southwest Airlines were a couple of them in there and talking about the difference that they saw. It was negligible in year one, year two, year three, but then your five, your 10, your 15, you're looking at 1400% difference in return. Just from an ROI standpoint. Yes. Just from a standpoint of like how do you do your greatest work and make a greater meaning in the world? Again a yes. It's almost like it's almost too good to be true.

Eric Siu:
And it feels right.

Yanik S.:
It feels great because you have a bigger purpose and again it gets your team aligned in something bigger. It gets your customers to want to buy more and then spread the message. They become ambassadors. They become just zealous in a way if you do it right. That's what the framework of Evolved Enterprise goes through.


It starts with you and then the outer ring is cause. The impact that you want to have and then the outer ring of that is divided into three and its creation, which is the product or service. How do you bake in that cause or that impact? Then the community and then the culture. What do you do with your culture and your team?

Eric Siu:
Yeah. Usually with this podcast. I mean I try to dive into revenue figures. What's working in terms of customer acquisition and all these tactics, but I think this is the main thing, right? If you go for a purpose, you've already just revealed some case studies right now, but it also feels better to run a business that way and you're gonna be able to run a more sustainable business. You've gone through all these ventures, but what I'm finding, too, at the end of the day, it's not about the paycheck or weather. It's how you impact the world. It just feels better, right? I mean you've kind of conveyed that. And I think it's really important. I mean whether you go through, maybe you check out the Maverick 1000 those of you in the audience or whatever it is exactly.


I think it's important to align yourself and meet people that are like-minded, which is what Yanik's done. Do you do anything else beside these Maverick 1000 events? Do you? What else do you do to connect with people or just. You talk about connecting people or bringing people together. What else are you doing there?

Yanik S.:
Yeah ... we have a summer camp that I mentioned, Camp Maverick, which is a bigger. You don't have to be a member for that and it's more a public event. It's still curated, like an application, but it's a lot of fun; summer camp activities, but then we bring in some really amazing speakers and have them do, not key notes, but more like fire side chats and so forth, but me personally.


I mean I'm a big fan of just meeting other people so figuring out other places that I can meet exceptional entrepreneurs and people doing very cool things. I might be going to a couple conferences. If I'm not speaking at one, then it's attending them. I don't know.

Eric Siu:
Come on down to Summit in L.A.

Yanik S.:
Yeah, yeah, yeah, I know. I don't know if I'm gonna make that one. I mean I know L.A. and I've known him since he started Summit. I've been to a few. The first Summit was. I haven't been to the bigger ones so I haven't seen the evolution in and it's really incredible what he's been able to do at Powder Mountains and so forth.

Eric Siu:
Yeah, life changing. All right.

Yanik S.:
Yeah.

Eric Siu:
Just a couple more questions for you.

Yanik S.:
Yeah.

Eric Siu:
Before we wrap up here. What's one piece of advice you'd tell your younger self. Let's say your 25 year old self.

Yanik S.:
It's interesting because I think that everything that I've done is like there's no mistakes and there's no ways to do it over necessarily so it would really be just in trusting that you're doing the right things. Of course, I wish that I had listened to or found a book like this or whatever it was like when I was 25 and really been able to put the pieces together because I was thinking it. I was doing it in smaller ways, but I didn't have the, I don't know. I didn't have the framework. I didn't have the. And I don't know if I had to go through all things I went through for 15 years before I figured it all out, but if I was gonna tell myself one thing it would really be to jump into ways of keeping yourself whole faster.


Last couple years I've been meditating every day. I'm into Yoga now. It's been one of these life-changing kind of pieces that's a practice. It's not a light switch. Taking my health more seriously, taking. I'll have sugar once a week if I want it so it's all these little things.


Maybe I'd tell him to go experiment more with things like that, to just see how does that affect what you do and how you do 'em.

Eric Siu:
Everything compounds, right?

Yanik S.:
Yeah, yeah. For sure.

Eric Siu:
All right. Okay, so besides your book and I know you recommended a book earlier in the podcast. I'm gonna challenge you with a third book. What's one other must read book you'd recommend to everyone?

Yanik S.:
I like books maybe that not everyone has read so the one that I would recommend is called "The Great Work of Your Life."

Eric Siu:
Wow.

Yanik S.:
It's by a guy named Stephen Cope. It's essentially written by Yogi and it takes [inaudible 00:29:12], which is one of our oldest spiritual texts and aligns it with all these people throughout history like the Mandela's of the world and the Gandhi's and so forth, and Susan B. Anthony. How did they live? This book is about living your Dharma, like your true path, your journey in that aspect and getting full alignment with your Dharma and what does that look like. It's really. It's a big read. It's actually. It's really well written so it's not hard. It's not a ... you're not slogging through it. It's pretty neat to see all these people's lives who have done something great and when they found what that was that they were meant to do and how everything aligned and got turbo charged.

Eric Siu:
Awesome. Well, Yanik, this has been great. What's the best way for our people to find you online?

Yanik S.:
You can check out my blog that I intermittently blog at, which is yaniksilver.com. Y-A-N-I-K silver.com. "Evolve Enterprise," the book is on Amazon or anywhere else or evolvedenterprise.com. We have a great package there. We actually. You help fund a village that we put together for micro-entrepreneurs in East Africa and then if you're interested in some Maverick stuff, maverick1000.com.

Eric Siu:
Great. Yanik, thanks so much for doing this.

Yanik S.:
Thanks, Eric. It was awesome.

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