I read 108 Proven Split Test Winners by Russell Brunson on a plane yesterday, and wanted to recommend it to you. It’s a book full of screenshots of practical A/B tests with the results on which one won, and how much it helped increase revenue.
- The purpose of the book isn’t to copy and paste the tests for yourself or to be able to make blanket statements about what works best online… it’s to give you new ideas and give you the kick in the butt you need when it comes to actually doing split tests. [01:27]
- To give you an example, right now we do repeating webinars with a button that fades in at the moment I start to pitch the actual product. Conventional wisdom says that a fade-in button at that point makes sense, but in his book, Russell decided that he was going to make the buy button appear at the very beginning, which actually increased conversions by 20% to 30%. [01:49]
- In my situation, I didn’t necessarily believe his results would be true for me, but it was a suggestion I could try to see what happened. [02:32]
- To get the book, all you need to do is pay for shipping, and give it to your marketing team to see what they can do with it. [02:43]
I want to talk about a book that I was reading on a plane yesterday. The book is called 108 Proven Split Test Winners and this is another book by Russell Brunson.
In the last episode, I talked about DotCom Secrets which is his latest book but, 108 Proven Split Test Winners is just a book that has pictures and texts about AB Test and which ones won, how much revenues increased and things like that.
The purpose of this is isn’t for you to say, ‘okay, I look at this test and I’m going to run this test immediately or, I’m going to make statements based on the book, the claims that this book made. The purpose of this book is to really help give you new ideas and really remind you and give you a kick in the butt on things that you need to do when it comes to split testing.
This was good for me. To give you an example, right now we do repeating webinars and we used to have a button that fades in, like when I start to pitch the actual product. Russell has a test that said, okay, conversion wisdom says it is right to have a button that faded because people, they trust you a little more because they’ve gone to that point, they’ve come to know your product a little more, that way it’s going to increase conversion rates and decrease returns. That’s why people used a fade in. But Russell said, okay, I’m going to try something radical and I’m just going to put the buy button at the very beginning. When he did that, his conversions went up by 20 to 30%. For me, it wasn’t to say, okay, I’m going to believe this a hundred percent. But to me, it was saying, maybe I should run this test and see what happens exactly.
So the purpose of this, the book I believe all you need to do is pay for shipping and you’ll have this. If you’re not through, just give it to your marketing team and see what they can do with it. For me at least, it’s helped sparked some ideas for a few different tests and we’re running these tests now.
Check it out. 108 Proven Split Test Winners. Just Google it and you’ll find it. It’s by Russell Brunson. And if you haven’t picked up his book, DotComSecrets, it’s a really good book. I started reading it yesterday and found out “funnel hacking”. So check that out too.[/spoiler]
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