This Week In Growth: 5 Marketing Bullets 11/25/2016

Growth Everywhere 5 Marketing BulletsHey everyone, happy Friday! I hope you had a great Thanksgiving! As you recover from your heavily tryptophaned state, take a look at my five favorite marketing articles from this week. Enjoy!

  • Instapage’s $30,000 Lead Nurturing Journey – This is a case study about how Instapage almost deleted 55,000 “stale database contacts.” Luckily someone thought there was still revenue there to unlock, so they launched a lead nurturing journey which drove $30,000 in ARR in less than two months! This case study shows you exactly what they did (structure, triggers, emails, etc.).
  • Featured Snippets: A Dead-Simple Tactic for Making Them Stick – This post from Moz is based on a MozCon 2015 talk by Dr. Pete who said, regarding SERPs: “Be a better answer to the question. It’s good for users.” The author discusses why he thinks “brands should be making the attainment of featured snippets a priority.”
  • Running Growth for a 116 Million User Social Network – In this video, George Lee shares what he learned as former head of growth at Instagram, such as don’t grow until you have product market fit or can scale, why your head of growth should report to the CEO, and setting goals while keeping the focus on your audience.

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