- When you’re doing a new campaign like paid advertising, startups typically want do a $5,000 test and see where it takes them. Many will aim for a $100 CPA. [00:27]
- Set up some objectives or metrics you want to hit in your campaign. [01:20]
- Look to see what companies in similar industries are doing to see what’s realistic or not. [1:38]
- People at performance marketing agencies don’t typically set a budget, but just run a campaign and look for any signs of traction and either continue to put money into it or stop. [1:55]
- To really get YouTube advertising working, I spent $30,000 to $40,000. Unfortunately, things weren’t looking good at all. But I saw traction and kept optimizing. It took 2 to 3 months to make it profitable. [2:42]
- For that experience, it made no sense to stop at the 5k mark. [3:30]
- Don’t give up on your campaign too early. [4:15]
- Revisit old ideas and test it again. What you did on Facebook three or four years ago might look totally different now. [4:28]
- If you’re an early growth stage growth hacker, or Director of Marketing, you’ll need to make a big case to keep spending on your campaign and fight to keep it going. [5:08]
- Remember if you’re not measuring it, you’re not managing it. [5:33]
Selected Links from this Episode:
Leave some feedback:
- What should I talk about next? Please let me know on Twitter or in the comments below.
- Did you enjoy this episode? If so, leave a short review here.
- Subscribe to Growth Everywhere on iTunes.
- Get the non-iTunes RSS feed
Connect with Eric Siu:
Disclaimer: As with any digital marketing campaign, your individual results may vary.